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Background
First impressions are essential to new business success
School of Rock Winter Park helps kids and teens build confidence, musicianship, and social skills through music lessons and live performance. For owner Adam Lecky, the school is about more than music: it’s a safe, inspiring place where students and families feel supported.
After opening in January 2025, Adam and his team promoted the new school to local families through open houses, aiming to differentiate their program from traditional music lessons.
Problem
Spam labeling and lack of visibility stalled early growth
School of Rock Winter Park was already juggling countless startup demands, from building awareness to managing leads and trying to convert interest into new students.
But as soon as the school began following up with prospective students who had expressed interest in a lesson, their calls started showing up as spam.
- Students didn’t answer, assuming the call was spam.
- Opportunities were lost to connect while students were actively searching for lessons.
- No visibility left the team guessing why calls weren’t being answered.
“We were labeled as spam right off the bat,” says Adam. “People didn’t recognize the number and they didn’t pick up. For a prospective customer, that first call is essential — the longer you’re trading messages and emails, the more likely it is that a student won’t come in for a tour.”
The challenge was compounded by the pressure of launching a new business. With so many details to manage, spam labeling was an unexpected problem that directly affected growth. What’s more, the team only discovered their calls were being flagged after calling their own phones to test.
“It was frustrating, especially because it was early on and we had a lot of startup work to do and keep track of,” Adam explains. “Spam labeling was a new issue I was totally unaware of. We were trying to build our student base, and all we had was phone calls and emails — so getting labeled as spam affected our business a lot.”
Solution
Hiya Caller Reputation and Branded Call deliver visibility, trust, and measurable results
To address the challenges disrupting their early growth, School of Rock first registered their outbound numbers so carriers would recognize them as legitimate. They quickly saw positive impact: spam labeling dropped and families began answering calls again.
Registering their numbers also gave the school access to Hiya Caller Reputation, providing visibility into spam labeling and its causes.
“With Hiya Caller Reputation, I have one resource I can check and that’s part of my routine each week,” says Adam. “I can get a report card instead of finding out about issues randomly. Before, we wouldn’t find out for days if our calls were labeled as spam — and those days can be expensive if we’re not reaching people. Now, if we’re labeled as spam, we can see why.”
Building on that success, Adam added Hiya Branded Call for his school, allowing families to instantly recognize calls from School of Rock Winter Park. Branded calls created a polished, professional first impression, helping the school stand out and enroll more prospective students.
As Adam puts it: “We want to represent what we do in a professional way, including our outbound calls. Hiya Branded Call fits with the image we’re trying to portray, and adds a special touch that our competitors aren’t doing. That can make all the difference.”
2X answer rates, streamlined scheduling, and a stronger brand impression
With Hiya, School of Rock Winter Park turned a frustrating barrier into a brand advantage:
- Answer rates and new customer conversions nearly doubled. Families now pick up instead of ignoring calls labeled spam.
- Scheduling runs smoother. Faster enrollment and fewer back-and-forth voicemails save time for staff and families.
- Branded calls elevate the customer experience. Each call reinforces the school’s image of quality, care, and professionalism.
“Hiya makes scheduling and many other parts of our business run so much smoother. Instead of trading messages, now students can see who’s calling and they pick up,” says Adam.
With Hiya, every call reflects the brand
Hiya didn’t just solve a visibility problem, it became part of School of Rock’s customer experience strategy.
From branded T-shirts and stage setups to bold classrooms and live performances, every detail reinforces the School of Rock identity. Now, that consistency starts with the very first call.
“Hiya Branded Call and Caller Reputation tie into everything we’re doing,” says Adam. “The phone call looks nice, the person on the phone is friendly and helpful, and that ties in with the whole experience at the school: it’s cohesive, fun, and professional.”
See your reputation and build customer trust with Hiya
See your spam status, understand why calls are flagged, and get actionable insights to build lasting customer trust. Want to know your brand’s caller reputation? Get started for free with Hiya.
